Bespoke - the art of individualism
Dating from the 17th century, gentlemen of high social standing would commission their personal tailor to craft an outfit that reflected his importance. It was an agreement between gentleman and endorsed by a hand shake, therefore it had ‘been spoken for’.
Today, the word bespoke is used by a multitude of businesses to describe a ‘one off’ and highly individual item. A bespoke suit is made for you, and you only.