Daks E1
Timothy Everest was the Group Creative Director for DAKS for 3 years, in which time he was responsible for modernising this British institution.
During his tenure Tim re-established DAKS presence in the luxury international market, and expanded the Asian and US markets.
Restructuring group operations, centralising control, improving product and sales distribution with 50 new stores in Japan and launching E1 a new sub brand designed to appeal to a new, younger audience.
DAKS has resumed it position as the benchmark for traditional luxury.